Products
Strategic Support
Insight is only useful if it informs real decisions.
The Maine Insights Lab offers structured ways to apply audience intelligence before you commit time, budget, or internal capital.
Each engagement is designed to match the level of decision at stake.
Insight Briefing
Best for: Leadership teams or senior marketers who want focused clarity around a specific issue or opportunity.
A structured session reviewing relevant Maine audience insights and their implications for your organization.
This is often used before:
- A campaign launch
- A messaging refresh
- A leadership retreat
- Budget planning conversations
You leave with a clearer understanding of how Maine audiences may evaluate your position and where assumptions may need adjusting.
Typical investment: $2,500–$4,500
Messaging Support
Best for: Organizations whose positioning feels close — but not quite right.
We work with your leadership and marketing team to:
- Clarify what you stand for
- Pressure-test messaging against Maine audience mindset
- Identify friction points or resistance triggers
- Strengthen how you communicate value
This engagement creates clear rationale before you invest in broader execution.
Typical investment: $8,000–$18,000
Scope varies based on depth of review and stakeholder involvement.
Insight Sprint
Best for: High-stakes decisions that require deeper analysis and shared clarity.
An Insight Sprint is a structured, short-term engagement designed to inform a significant strategic move.
This may include:
- Audience segmentation implications
- Competitive framing
- Messaging evaluation
- Strategic recommendations grounded in Maine audience intelligence
The outcome is disciplined direction and shared confidence before significant investment.
Insight Sprints are often the starting point for longer-term strategic partnerships.
Typical investment: $15,000–$30,000
Scope is defined based on the complexity of the decision.