Maine Insights Lab Research
Maine Insights Lab Research
The Maine Insights Lab combines foundational audience research with focused interpretation to help Maine organizations make smarter strategic decisions. Some moments call for the full landscape. Others call for clarity around a specific challenge. You’ll find both here.
Our research is designed to move you beyond instinct and into informed advantage.
The Mindsets of Maine
Over the past few years, we’ve conducted, tested, and refined foundational attitudinal research to better understand how Maine audiences think, decide, trust, and evaluate value. What emerged was not a simple demographic story. It was a mindset story.
Across industries, regions, and age groups, three distinct orientations consistently shape how people respond to messaging, leadership, and change. The strategic question is not whether they exist. It’s which one dominates your audience — and how that should shape your decisions.
Proud Mainers
Value stability, community, earned trust, and demonstrated commitment.
Strategic implication: Lead with proof. Show history. Demonstrate staying power.
Change Seekers
Value progress, innovation, momentum, and forward-looking leadership.
Strategic implication: Paint a picture of what’s possible. Emphasize movement and impact.
Disparagers
Value accountability, realism, and directness. Skeptical of hype and vague claims.
Strategic implication: Be specific. Be transparent. Avoid overstatement.
Interactive Dashboard
Our foundational attitudinal research about Maine audiences.
Explore how different segments approach decisions, build trust, evaluate value, and respond to messaging.
Monthly Focus Reports
While the foundational research explains the terrain, our Monthly Focus Reports explore how those mindset patterns show up in specific business challenges. Each concise brief includes:
» A clear insight narratives
» Data interpretation
» Practical implications for Maine organizations
Previous Mini Reports
Good research compounds. Each monthly brief stands on its own, but taken together, they reveal how Maine audiences are shifting, what’s staying constant, and where the real strategic opportunities lie.
Why Maine is Loved – But Hard for Business: Monthly Strategic Report →
Mainers overwhelmingly recommend Maine as a place to live, giving the state a Net Promoter Score of +38. But when asked whether they’d recommend Maine as a place to start or grow a business, that enthusiasm nearly disappears. Maine’s Business NPS drops to just +1 — a gap that captures the state’s central economic tension…learn more
The Three Maines: Monthly Strategic Report →
For years, Mainers have talked about “The Two Maines.” North versus south. Rural versus coastal. Traditional versus progressive. It’s a tidy narrative, and 65% of survey respondents agree that those differences exist….learn more